Sharing information is one thing... having people take action because of it is another. Learn how to effectively persuade through Conger's Theory of Persuasion and immediately put it into action. Get your ideas heard and build coalitions for your bright future. Persuasion is not manipulation. It's a life skill that anyone who has experienced success has used. Use it with supervisors, co-workers, large groups, small meetings, even your spouse and children.... use it to land that BIG deal! You'll be surprised how easy it is to harness the science of persuasion to spread your good work! I have and now you can too!